Guddu Shani Blog: Multidisciplinary Art & Design

The importance of customer-centered innovation

In today's rapidly changing business environment, customer-centered innovation has become an increasingly important driver of success for or

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The benefits of innovation for SMEs and startups

Small and medium-sized enterprises (SMEs) and startups face unique challenges in today's business environment

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The Changing Canvas of Supply Chain After Web 3.0

The rise of Web 3.0 is set to bring about significant changes to the way supply chains operate, with a greater emphasis on transparency, tru

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Unknown to Known: Why Customer Segmentation is Important?

As a marketer, having the ability to pinpoint and classify customers is highly beneficial for creating effective marketing strategies.

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The Power of Brand Voice: Finding Your Brand's Unique Personality

A brand's name, tagline, and editorial style all come together to form the brand's unique voice. This voice is a crucial component of an org

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Innovation As A Growth Tool

Innovation is a critical tool for businesses and organizations looking to drive growth and stay ahead in a rapidly changing world.

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The Importance of Implementing Project Management Technologies for an Enterprise

Project management technologies can help enterprises streamline their processes, improve collaboration and communication, and achieve their

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Crowd Thinking VS Individual's Perception

Crowd thinking and individual perception are two distinct approaches to problem-solving and decision-making that offer different benefits..

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How Can Technology Support Lean Management for an Enterprise?

Technology can play a crucial role in supporting the implementation of lean management principles in an enterprise.

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Innovating for sustainability: Balancing growth and environmental impact

Innovating for sustainability is the process of using innovation to create products, services, and business models that are environmentally

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Process Of Innovation For New Products

The process of innovation can be broken down into several steps that are essential for creating new products or services....

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Maximizing Remote Work Potential: A Guide for Enterprise Success

Shift to remote working during COVID-19 has created a new set of opportunities for companies looking to reduce cost of doing, maintain

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Measuring What Matters: Key Metrics for Growth Marketing Success

Growth marketing is a data-driven approach to marketing that focuses on identifying and scaling the marketing channels and tactics that driv

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Why is Process Engineering Important in Each Department for Lean Management?

Lean management is a continuous process improvement approach that requires organizations to identify and eliminate unnecessary steps in t

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The Importance of Frameworks to Scale Any Business

Frameworks play a crucial role in this process, providing structure and guidance to help businesses grow and succeed.

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Measuring What Matters: Key Metrics for Acquisition Marketing Success

Acquisition marketing is the process of attracting and acquiring new customers or users for a business. It is a critical component of overal

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Enterprise Growth Hacking: Innovative Techniques for Scaling Your Business

For large enterprises, growth can be challenging, especially when it comes to expanding into new markets or launching new products. But with

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Scaling Your Startup: Growth Hacking Techniques for Rapid Success

Starting a new business is an exciting and challenging journey, but the real test comes when it's time to scale. Growth hacking is a term us

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Building a Strong Brand in a Competitive Market: A Guide to Success

In today's business world, competition is fierce, and the market is saturated with brands offering similar products and services. To stand o

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Role Of a CBO and Ability To Remodel Financial Structure Of a Company In Economic Crisis

Economic crisis can be a challenging time for any company, but it is also an opportunity for growth and transformation.

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The Importance of Conducting a Brand Philosophy Audit

A brand philosophy audit is a critical examination of a company's brand and its various components. It helps businesses to identify areas of

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How to Build Rock Solid Brands Through Customer Centricity?

The conventional ways of brand building can often rely too heavily on human perception and not enough on a scientific customer centric ....

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